TOYOTA INDICA

 TOYOTA  INDICA

 

 

Introduced the most modern car ever to be designed by an Indian company: the Indica. Initially introduced with the caption "More car per car," the ad campaign focused on roomy interiors and affordability. Within a week of its unveiling in 1999, the company received 115,000 bookings.[3] In two years, the Indica became the number one car in its segment.

Toyota is the seventh largest company in the world and the second largest manufacturer of automobiles, with production facilities in 28 nations around the world — and the highest-production facility of any non-domestic automaker in the United States. Generally, Japanese plants are flexible and produce multiple models, while foreign (especially American) plants are devoted to a single model.

The Toyota Motor Group sold about 8.8 million Toyota/Lexus, Daihatsu and Hino vehicles worldwide in 2006, marking a new record. In 2007, the Group is aiming for a 6 percent increase in worldwide sales. Toyota President Katsuaki Watanabe, in his 2007 new year’s greeting.

Toyota must implement thorough measures concerning quality and reinforce the foundations of manufacturing by implementing additional localization measures, including human resources development from a global perspective and further support for local affiliates to operate autonomously. Toyota intends to introduce a flexible fuel vehicle (FFV) that can run on 100% bioethanol in Brazil.

The year 2007 will be the 70th anniversary of the establishment of Toyota Motor Corporation.